Micro & Macro Approach Sdn Bhd

JOHN MADSEN R, R1 - Danish Citizen

1967 – 1969

Apprentice with East Asiatic Company Limited (EAC) in Copenhagen, Denmark

1969 – 1972

General Manager, Carlsberg Beer Division of EAC Hong Kong

1972 – 1975

Divisional Manager of Consumer Products Division, EAC Hong Kong

1975 – 1979

General Manager for EAC Trading, and Project Manager for the Carlsberg Brewery, Hong Kong

1979 – 1981

President Director for Dumex Pharmaceutical Manufacturing and Marketing Company, Indonesia - Partly EAC owned group

1981 – 1987

Chief Executive for Carlsberg Brewery Malaysia Berhad - Partly owned (EAC) Company

1987 – 1996

Chief Executive for East Asiatic Company (Malaysia) Berhad

1990 –1996

Simultaneously Chief Executive for EAC Global Marketing Services Core Business

1996 – 2002

Chief Executive for Hap Seng Consolidated Berhad (formerly known as The East Asiatic Company Malaysia Berhad)

1999 – 2002

Simultaneously CEO Malaysia Mosaic Berhad (Holding Company of Hap Seng Consolidated Berhad)

2001 – 2002

Simultaneously CEO for Gek Poh Holdings

2002 – 2005

Group CEO of the Interflour Group of Companies (Flourmills in Asia)

May 2005

Founded the Holding Company Micro & Macro Approach - with the Business Objectives as per website www.mma.com.my


MMA acquired a 45% shareholding respectively in

  • Asian Business Solutions

  • ABS Multimedia

with Business Objectives as per website www.abs-mal.com.my

Since 2006

Advisor to the Danish Government Investment Fund – “IFU” – The Industrialization Fund for developing countries.


Founded the Hot&Roll Holdings Sdn Bhd - a Food Franchisor Business in Malaysia - Internationally


Founded Hip Hip Hurra Sdn Bhd


Founded Global Clean Development Sdn Bhd


Investment into IEN Consultants Sdn Bhd


Board Memberships  

1987 – 2000

Chairman of Carlsberg Brewery Malaysia

1987 – 2002

Chairman of the River Estates (Oil Palm Plantation Group consisting of twenty one plantations)

Since 1990

Member of the Board of United International Enterprises (Holding company of United Plantations Malaysia, Aarhus Karlshamm, and other companies within the agro-industrial sector)

Since 2005

Since 2006

Since 2006

Since 2007

Since 2008

Since 2009

Since 2010

Since 2011

Since 2012

Director – Micro & Macro Approach

Director – Asian Business Solutions

Director – ABS Multimedia

Director – Munchy Food Industries Sdn Bhd

Chairman Hot&Roll Holdings Sdn Bhd

Chairman Hip Hip Hurra Sdn Bhd

Chairman Global Clean Development Sdn Bhd

Chairman - Zhenghang Biscuit Manufacturing and Marketing Company Ltd China
Chairman Humana Child Aid Society Sabah

Chairman MIM Enterpreneur Development Programme sponsored by the Malaysian Government


Educational Background  
1967 Commerce and Economics Degree – Danish Business School


Management Degree in Economics, Business Administration and General Management – International Corresponding School, London


Executive Management Program – Stanford University, California, USA


Honorary Appointments  

1981 – 1985

President Dansk Samvirke (The Danish Society)

Since 1987

Danish Honorary Consul

Since 1989

Court of Emeritus Fellows of the Malaysian Institute of Management (MIM)

Since 1992

Malaysian Danish Business Council (MDBC) Board Member

Since 1997

Ambassador for the Town Skagen in Denmark

Since 2004

Member of the Women Institute of Management (WIM) Accreditation Board

Since 2008

Council Members of the Malaysian Institute of Management (MIM)

Since 2012

The Chairman for the MIM "Entrepreneur Development Programme" sponsored by the Malaysian Government



Granted Permanent Residentship in Malaysia


Conferred the Knight’s Cross of the Order of Dannebrog by Her Majesty Queen Margrethe II of Denmark


Malaysian CEO of the Year 1997


Conferred the Knight’s Cross, First Degree, of the Order of Dannebrog by Her Majesty Queen Margrethe II of Denmark




Managing in a Plural Society

(Published by Longmann Publishers)


Corporate Culture Booklet


The 12 Working Principles Booklet


The Streetwise Marketer – The Marketing Leadership Approaches They Don’t Teach at Business Schools
(Published by the Malaysian Institute of Management)


The Holistic Approach for
- Closing the Business and Cultural Gaps -

Corporate Social Responsibilities

Chairman of the Board of the Borneo Child Aid Society Programme in Sabah, under which presently - 2012 not less than 14,000 marginalized children in 142 Learning Centres receive free education from primary I up to and including primary VI education as per the Malaysian Curriculum, which adequately prepare them for independent adulthood.

For further details please visit www.humanachildaidsocietysabah.org