Summary
of the MMA Marketing Services we work with :
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Brand Equity:
- Product R & D
- Trade Mark Protection
- Consumer Segmentation
- Branding & Brand Image
- Pricing & Positioning
- Quality Assurance
- Product Innovation
- Media Advertising
- ATL Planning, Resources & Implementation
- Consumer Promotion Planning & Resources
- A & P Budget
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Market Development:
- Market R & D
- Product Portfolio/SKUS
- Distribution Degree
- Trade Promotion Planning & Resources
- Marketing Plans
- Key Account Business Development & Sponsorships
- Product Placements & Trade Listings
- Merchandising Resources
- Pack Size Configuration/Product Portfolio
- P.O.S. & Display Materials
- BTL Planning & Resources
- Trade Returns
- Consumer Services
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Market Services: Sales & Distribution Management, Market Services Management, Trade Relationships, Market Coverage, Market Knowledge, Field Operations, Leadership
- Month-by-month sales targets divided into different types of major customers, different types of major outlets, on a district-by-district basis.
- Sales & Distribution R & D
- Market Census & Trade Research
- Market Coverage & Territory Planning
- Regional/Sub- Distributors Selection & Appointment
- Sales Channel Strategies
- Market Segmentation
- Sales Route Planning
- Market Service Levels
- Sales Target Setting
- Sales Target Accomplishment
- Sales to Trade (On-Premise & Off-Premise)
- Order Processing & Invoicing
- Trade Credit Exposure
- Category Management
- Share of Shelf/Space Management
- Quality of Shelf
- Merchandising Planning & Execution
- Market Staff Training & Skill Development
- Market Staff Assessment
- Monitoring and Control of Sub-Distributors
- Sub-Distributors Staff Assessment
- Sub-Distributors' Staff Training/Development
- In-Market Product Monitoring
- Product Hygiene
- Product Freshness
- Stock Rotation Execution
- Inventory Planning
- P.O.S. Display Execution
- Promotion Execution
- Market Intelligence & Competitive Feedback
- Channel Sales Analysis & Sales Statistics
- Identify Trade Problems & Opportunities
- Problem Analysis & Resolution
- Sales Action Plans & Execution
- Recommend Market Priorities, Opportunities & Approaches
- Prepare Sales & Marketing Focus Reports
- Analyse Market Performance with Brand Owners.
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Logistics Services
- Warehousing
- Regional Transhipment
- Physical Deliveries to Trade
- Return Goods Handling
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Importation Services:
- Import Licensing & Importation Requisites
- Letter of Credit/Promissory Notes Issuance
- Import Processing & Documentation
- Taxation, Duties & Freight
- Incoming Goods Receiving
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